We often see ads that want to buy the work is already well-known authors. It seems that they do not care about anything will work. The main thing – signature. And much less likely to acquire interesting work, but so far unknown authors. Obviously, few can afford to buy the works of such authors. Why? After all, these works are much cheaper. Do not want to risk or do not believe in the future of the artist? And if we talk about the benefits, where it can be more? So what is guided by a collector, buying art?